Press release 2017 (ENGLISH)


In 1999, TOWE was founded in Geneva, Switzerland by Swedish jewelry artist and Master of Fine Arts Towe Norlén.

Design – merging haute joailletie with biology

Towe Norlén’s jewellery design is the result of merging haute joaillerie with insights from biology. To follow the principle of nature – how nature does to create its forms. A special feature is the Silk Pattern, which is inspired by what your perfect skin looks like and how it functions, on a molecular level.  “My goal is to capture nature’s spirit in its purest form”, says Towe Norlén. “What drives me, I suppose, is a search for purity.”


Exploring purity

“I often think about what defines true luxury”, says Towe. “Is it the extravagance of others knowing what you are wearing? Or is it the timelessness of quality? Is it the heritage of luxury, or being able to charge a premium? To me, true luxury is the embodiment of a sense of purity. The clarity of a thought that grows into an idea and takes the form of a design. The purity of the natural materials I work with and how I strive to master them. The time and dedication put into every single detail of what I do. But also the humility of realizing that one’s work is never finished. Constantly looking for new ways to reinvent oneself and learn from other fields of thought, to be inspired and to inspire others. Trying to push the boundaries and find new dimensions of my craft. Ultimately, creating modern pieces that will become future classics. At its utmost, the embodiment of purity is the reflection of joy in a person’s face when she wears something that defines her, a unique romantic memory, a feeling that can last a lifetime.“

Towe Norlén

Towe Norlén was educated at the Copenhagen School of Goldsmiths and Stockholm’s University College of Arts, Crafts and Design. After obtaining her Master of Fine Arts, Towe moved to Geneva, Switzerland, to specialize in high-end jewellery. In Geneva, Towe learned what premium quality means, working for a number of fine jewellers such as Harry Winston, Piaget and Ebel. “I also had the privilege of working for Sotheby’s during the international ‘magnificent jewellery’ auctions that are held twice a year,” she says. “The most famous jewels in the world pass through here, which gave me a unique opportunity to study them in the minutest detail. This was very instructive, and at the same time gave me the insight that not even these top quality pieces were perfect in all aspects, but could be improved even further with today’s design and manufacturing techniques.” Haute joaillerie denotes the most exclusive jewelry design- and craftsmanship tradition. Haute joaillerie implies that beyond perfect quality, one specifically achieves personalized design.

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